During rewarding the champions of Abu Dhabi Grand Prix Formula 1 showed their new official logo. The last version was unchanged 23 years! However, straight after celebration racers and journalists started to criticize new logo.
Champion of Formula 1 season 2017 Lewis Hamilton told us that the last logo was iconic and it’s the same thing if Ferrari or Mercedes-Benz decided to change their logotypes. Also, racer notices that new logo has no history; however, we could write history themselves.
Sean Bratches, Commercial Director of Formula 1 declares that the last logo served great; however, the number 1 looks not clear at the previous logotype what should be taken into account in the business policy. A lot of people didn’t even know that there is invisible number 1 on the logo. That’s why Formula 1 wants to make it clear for everyone with the new simple logotype.
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New commercial right's owners from Liberty Media confirmed that by the next season start they will change all Formula’s stile including TV graphics.
